Telecommuting, one of the better terms for working remotely seems to be the perfect arrangement for workers in dozens of industries. Companies that encourage and support remote work often report higher levels of employee retention and engagement, reduced turnover, higher employee satisfaction, increased productivity and growth.
Here are six boxes to check for a logo to be professional.
- Simplicity – simple is the new complex, don’t over complicate things, amateur designers try to showcase everything in a logo but this is not Professional, the harder part of design is minimalism.
- Uniqueness – what sells a brand is it’s difference from others, a unique logo is set apart, memorable and unforgettable
- Beauty: everyone loves a creative and beautiful logo design, carefully choose the colors and ensure the design is sleek and cute
- Comprehensive: your logo should have easily interpretable meaning and relevance to the brand message as it is the embodiment and face of the entire brand
- Flexibility: it should be versatile such that it can be used anywhere on anything in different sizes and colors to promote the brand.
- Timelessness: a professional logo remain relevant at all times and seasons
Here is an example of a creative and professional logo Valuebeam designed for GeeWood, a start-up furniture company in Abuja – Nigeria.
Note that the logo is simple, beautiful, comprehensive, unique, timeless and flexible but lot’s of attention to details have been put in by our team in order to tick all the six principles of a professional logo design discussed above.
Contact us for proffesional brand designs, fliers, signage, diverse concepts and marketing strategy
According to Forbes magazine, the five most valuable companies in the world in 2020 are Apple, Google, Microsoft, Amazon and facebook, the amazing thing about this report is that all five companies are ICT based or digital solution providers with Coca cola at number six, this is to say digital technology is ruling the world today.
ICT is becoming one of the most vibrant industries in Africa, and the reason is not farfetched. Its relevance is continuously being displayed in almost every sector of the economy, be it Agriculture, Healthcare, Hospitality, Education, Security, Transport and Religious industries amongst others.
According to Statista, In 2020, Nigeria had 99.05 million internet users. This figure is projected to grow to 131.7 million internet users in 2023. The internet penetration amounted to 46.6 percent of the population in 2020 and is set to reach 65.2 percent in 2025. This presents a huge opportunity for growth in ICT as internet is the backbone on which Information Technology is built.
For ICT to thrive in any society there needs to be a sizeable number of highly skilled people who can understand and use technology in solving problems. Millions of Nigerian youths are beginning to give-up formal employment to learn hands-on ICT skills like programming, artificial intelligence, data science, design and networking, which has positioned them for better opportunities globally.
At Valuebeam we seek to promote excellent, user-friendly and affordable tech and brand development services in the Information and Communication Technology sector (ICT). The company offers software and web solutions, corporate branding and business development, trainings, digital promotions, consulting services and general contracts.
Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.
And answering, “Well, that’s what everybody else is going” simply wasn’t good enough.
When I started my first business several years ago, the first thing I thought was “I need to get a website”. Why did I think that? Why do I need a website?
I decided to get with the program and copy Steve Jobs to answer the fundamental questions about why I, a small business owner, actually need a website.
Why Do I Need a Website?
Reason #1 – Online brochure
Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
Reason #2 – More customers
More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.
Reason #3 – Business value
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one. It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.
Reason #4 – Influence
By having a website potentially thousands of people are going to see it. You are able to influence people’s decisions and educate them.
Reason #5 – Time to show off
You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work.
Reason #6 – Helps with business goals
That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.
Reason #7 – Low barriers of entry
Ever wanted to start a business? Well, now you can do it with virtual space. In fact, by using some free website providers you don’t have to pay a penny.
Reason #8 – 24 hours per day
Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers.
Reason #9 – Communication with customers
By having a blog or even just a feed on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.
Reason #10 – Marketing
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques.
Reason #11 – Customer support
You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. I can think of about 5 companies off the top of my head that streamline your customer service straight from your website.
Reason #12 – Email@mywebsite.com
I know there are other ways to do this, but by having a website you can have your own email firstname.lastname@example.org. It is more professional and easier to remember. I know you love your email@example.com , but it doesn’t really resonate with customers.
Reason #13 – Press releases
I know that sounds a bit far out, but it is true. You can run really cheap press releases online about your business, but to do it you will require a website. In fact, I have had clients who were absolute nobodies get one million views on YouTube because of online press releases.
Reason #14 – Stick it to the man
The best answer to “Why do I need a website?” would be that you can stick it to the man. It is the easiest way to quit your job and earn a living.
Reason #15 – Any topic or hobby will do
Do you love sports? How about ballet, alternative dance, photography, holidays, Kit-Kats, cars, skateboards, science or animals? Well, then you have a business idea just waiting to happen. The internet has room for an unlimited number of niche blogs that can attract traffic and revenue. Just pick something you love and start writing about it.
Reason# 16 – Connect with fellow web masters
On a little side note, if you own a website you get to call yourself a ‘web master’. Pretty cool! But reason #16 for ‘why I need a website’ is that you can easily make new business and personal connections with other website owners. This can lead to extra streams of income for you!
Reason #17 – Gives you a voice
Have you ever been in an argument with someone and said “Well, I have written an article about that on my website, and actually, that isn’t the case.” It feels great! For some reason people don’t want to argue with you if you’ve written about something on your website. It also gives you a place where you can voice your opinion without judgment. If someone leaves you a comment you don’t like you can just drag it over to the spam folder.
Reason #18 – Do business your own way
You don’t need permission from your boss or company lawyer. Ash Ambridge drops the ‘F-Bomb’ all the time because she can, and no else is asking her to stop. Now she has a world class business with thousands of customers.
Reason #19 – Beat the big guys
Have you ever wanted to get into business, but don’t know how to compete with all the big names out there? By creating an incredibly beautiful website with a solid strategy behind it you can smash the big guys to pieces. You have no chance of building bigger skyscrapers, but your website can break down the perceived wall between you and them.
Reason #20 – Instant credibility
Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).
Reason #21 – Helps you to find a new job
I bet you didn’t see this one coming. I have been harping on about how a website can help your business, but it can help you personally too. Not only can a website host your resume or CV, but by owning and managing your website you have demonstrated tons of hard and soft skills. Having worked in HR once upon a time, I know it is valuable.
So… why do I need a website?
Can you think of a couple of reasons why you shouldn’t? It wouldn’t be a balanced argument if you don’t.
Money comes to those who create value.
The main aim of business or leadership is to create value and make money. The main reason for business is not supposed to be money but value creation (solution provision). Money is the result of value creation.
Imagine the days of trade by barter when there was no cash or coin but people simply exchanged value.
There are two types of Leaders, be it in business, government or family etc. there are those who inspire us and those who manipulate us. A guy met me convincing me to join his multi level marketing company and he was telling me all the benefits and how much money i will make if only i can bring a certain amount of money and bring people to join under me, i asked him what is the value his company is creating and how different is it from what we already have and he only stammered.
Value creation is simply a phrase for describing solutions, problem solving, impact of a product or service to the customer or client, those who inspire us seek to help solve our problems but manipulators seek to take from us without or with less value, their goals are contrasting, one is passionate about making a difference where as one is out to get your money, votes, property or what ever selfish reasons.
The first is about the people while manipulators only think about themselves.
In the business arena, manipulators seem to be dominant at the start but they dont last long, even in political leadership, the people whom we mention their names today are the ones who left a positive mark in our lives, people who Provided solutions to our problems, people like Nelson Madiba Mandela of south Africa, people like mother theresa, steve jobs etc. This are people who inspired us but those who manipulated us and made lots of money on us, some of them died and their names were buried with them.
There is an oh god person and a thank God person, an oh god person is one who is a problem to be solved but a thank God person is the solution to our problem. There is a man whose name hardly dies, one whose name opens doors and there is one whose name closes opportunities, who do you want to be? A problem solver (value creator) or a lier and disguised thief (manipulator)?
In marketing campaign time we see lots of marketers come and lie just to sell and get our votes.
That has been the status quo but we as the generation of innovation ought to change that narrative and create outstanding value through people and for people.
Sustainable and renewable value that changes the cause of our generation and proffers specific solutions to the problems of our people.
Corruption in business can be said to be taking money without adding or creating value as the case may be, a police man may take money from commuters on the road and make alot of money but because he did not add value for the money he is collecting, it is corruption, nothing builds a Nation like citizens with a mindset for value creation.
When Value creators emerge, they transform transportation system, education, military, businesses, ideas and people, the question is where are the value creators when every one seeks to create wealth without necessarily creating value.
From today, choose to focus on value creation and money will come to you effortlessly.
Innovation is the ability to go beyond the norm and introduce something new, something different, something unique and more creative than the existing. Innovation is simply solving problems in a new way, thinking different and getting more results with less time, its using less resources to accomplish uncommon results, its being able to introduce ideas that push our generation beyond and creating possibilities where others saw problems. Innovation is saying no to obstacles and YES to limitlessness…
Steps to becoming an Innovative person
1. Have a life phylosophy : a life phylosophy is a belief system that inspires, governs and drives our lives, i love Apple so much, not just because they are the most valuable company in the world but because of their phylosophy, apple believes according to steve jobs that “the people who are crazy enough to believe they can change the world are the ones who do” your life phylosophy controls your decisions and influences your values, it dictates your associations and motivates your actions, it consistently pushes you to go beyond the norm, it creates a hunger to achieve more and be more.
2. Have a mantra: your mantra is a word or a phrase that describes what you believe and stand for, for example at Fix-Now initiative, our mantra is “together we can” in everything we do we believe together we can make the world a better place for all of us. Nike’s mantra is “just do it”, Toyota says good thinking, good products. Your mantra becomes a motivation and guiding principle for what you do for example at valuebeam, our mantra is “making life better” this inspires us and reminds us that whatsoever we are doing must standout and add value to humanity. This mantra pushes us to go beyond whatever has been to what could possibly be. It reminds us that in all we do we must make life better, this has helped us to reject and choose carefully what we work on and who to work with at all times. So in order to be innovative you should have an inspiring mantra.
3. Do what you love: i always tell people to find what they love and work on it, Steve jobs taught us this in his words when he said “If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on” there is no way we can be innovative and give our best at what we do not enjoy doing. Have you ever imagined 2face idibia as a footballer? He will struggle, but end up been a failure but in music he is a king.
society, has taught us a few professions we must study in school if we want to be successful in life, the academic system does not help us in finding what we love, as a result youths spend years in school studying courses they hate, people wake up everyday going to jobs they do not like and answering to bosses that do not inspire them so generally our society is in confusion,
Finding what you love is the beginning of innovation and creativity, you cant be your best at what you hate. Find it.
4. Create a network of people who share your beliefs: there is something about staying around people who inspire you, people who believe in what you are doing, do not always stay around pessimistic people, they do not see possibilities, their minds are too small to conceive big ideas. A friend told me once that if i stay around 4 millionaires for sometime, i will possibly be the next millionaire, it is the same with innovation, stay around innovative people and you will be inspired to think different.
5. Have faith in the supernatural (God): ideas are invisible, intangible and you do not force them into your mind, they come easily as thoughts, have you asked yourself where the air you breath come from? Ideas are like air, you do not know where they come from and you can not tell where they are going, my biggest inspiration comes from The word of God, ideas are spiritual hence they cannot be touched or seen physically, they come freely. In my study of some of the biggest brands in the world, i realised that most of the brands were started and led by deeply spiritual people, some were Jews, Buddist, some Christians and some Muslims etc. In order to access and tap into generational shifting ideas we must be deeply rooted in a spiritual deity to acquire revelations that will shift the cause of a generation, it is to this end that i have dedicated one whole chapter in my book (StandOut) to discus the God factor from a christian perspective as it relates idea creation, innovation and generational impacts. An understanding of the supernatural and a deep rooted relationship with the creator, pushes us beyond the status qou of complaints and pity party to see and think like the creator whom i believe as a christian that He thought and spoke the world into being. My being one with Him as the bible thought me has created an uncommon high self esteem that makes me believe i can do and be all things through Christ.
6. Always think different: Do not limit yourself by thinking in a box, always imagine how else can things be achieved better, think what has not been done, do what is not been done but let your mind be focused on results, be diverse in your thinking and do not be scared to try something new.
7. Exist for something bigger than money and a job: those who pursue money work for those who pursue value, you have to wake up everyday passionate about making a difference and solving a human problem and money will come to you effortlessly. Innovative companies are built by people who are in a quest to shift limits to possibilities not people interested in making money alone. Steve jobs had this answer when he was asked the question; What is Apple, after all? He said: Apple is about people who think ‘outside the box,’ people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done. Everywhere i go, what ever i do, i communicate one thing, i tell people and show them by my works that i am here to POWER IDEAS, PEOPLE AND ORGANISATIONS and that is how Valuebeam is making life better.
8. Have an open mind to learning: do not always assume you know all and that you need no one, read books, consult people and attend meetings and seminars to learn new ways and like i said earlier, our thoughts are inspired by our sight, feelings, smell and taste so the more you are exposed to new information, the better Creative and innovative thinker you will become.
9. Become a positive person: some of us grew up being thought negativity, we think negative and anticipate worst situations to happen, no wonder our lives are pulled towards negativity, like in my country there are people who believe they are poor and they answer greetings with poverty ( u nder nena? Ka ciam tser: how are you? Its only poverty). Do not live like these kind of people, always see the brighter and better side of things, see the best in people and help them become that best, inspire people to be more, and do more rather than complain about them and put them down. The greatest brands are the ones who understood the needs of people, they are not given to complaints or excuses but take responsibility to create products and services that proffered solutions and the more problems you solve the more you are paid. Solutions do not come from people of negative mindset but people of high positive mentality and self esteem, people who see themselves saddled with the responsibility to bring change to status quo. Stop complaining and start solving problems, that is the biggest opportunity for innovation – Value creation.